Affiliate campaigns | How to use ChatGPT & AI to optimise your campaigns
15 March 2023
ChatGPT, Bard, and AI tools are all anyone seems to be talking about in affiliate marketing at the moment. We’re getting daily news articles, newsletters and workshops at every affiliate conference. But how exactly can ChatGPT help affiliates and advertisers in their day-to-day workflow? Well, we’ve asked ChatGPT to tell us.
We prompted it with 4 questions and 4 refinement requests to give you a blog post on its capabilities. It took us approximately 45 minutes to put the entire blog together, which, depending on the topic, could usually take 2 – 5 hours. And look, it’s not perfect, but if ChatGPT is utilised properly you’ll be able to scale up your campaigns quicker than ever before.
Question 1: Please** write a 700-word blog post about how ChatGPT can help affiliate marketers. Question 2: Can you please write a 700-word blog on how affiliates and advertisers can use AI and machine learning to gain a competitive advantage in their niche? Question 3: Can you please expand further on ‘Automated Optimisations” and what tools high-profile affiliates can use to do this? Question 4: How can ChatGPT be used to optimise content?
** Note: We always use our manners, because, you know, we’ve seen Ex-Machina and I, Robot. When they revolt, maybe they’ll spare us for being polite.
From the answers to these questions, we Frankensteined together the following blog post to ensure it’s relevant to our target audience. Specifically on how exactly high-profile affiliate marketers and advertisers should be using ChatGPT and other AI tools to streamline and optimise their workflows.
Unedited ChatGPT Blog:
Affiliate marketing has become an increasingly competitive field, with high-ticket affiliates constantly seeking new ways to stay ahead of the curve. One strategy that has proven effective is the use of AI and machine learning to gain a competitive advantage in their niche. In this blog post, we will explore how high-profile affiliates can leverage AI and machine learning to enhance their affiliate marketing efforts.
1. Personalizing Campaigns
One of the most significant benefits of AI and machine learning is their ability to personalise content and offers for individual users. By analyzing user data such as browsing history, search queries, and purchase behavior, high-profile affiliates can use AI to create personalized content and offers that are more likely to resonate with their audience. This approach can help increase engagement, boost conversion rates, and build customer loyalty.
2. Using Predictive Analytics
By analyzing large datasets, AI can identify patterns and trends in user behavior, allowing affiliates to make informed decisions about their marketing strategies and campaigns. For example, by analyzing past purchase data, AI can predict which creatives, products or services are likely to be in high demand in the future, allowing affiliates and advertisers to adjust their marketing efforts accordingly. Whether it’s identifying opportunities for growth, mitigating risk, or automating decision-making processes, predictive analytics offers a range of benefits that can help users stay ahead of the curve and achieve long-term success.
3. Automated Optimisation
By using machine learning algorithms, affiliates and advertisers can analyse campaign data in real-time and make adjustments to optimise performance. This approach can save time and resources while ensuring that campaigns are always running at peak efficiency. There are a variety of third-party tools that affiliates can use to automate optimizations.
One popular tool is Optimizely, which uses machine learning to optimize website and landing page design. Optimizely can analyze user behavior on a website and automatically adjust design elements, such as the placement of buttons or images, for maximum impact. Another popular tool for automated optimization is AdRoll, which uses machine learning algorithms to optimize retargeting campaigns. AdRoll can analyze user behavior on a website and automatically adjust retargeting campaigns to target users who are most likely to convert.
4. Sentiment Analysis
Affiliates and advertisers can use AI and machine learning to monitor social media and other online platforms for mentions of their brands or products. By using sentiment analysis, AI can detect whether these mentions are positive or negative, allowing affiliates and advertisers to respond accordingly. This approach can help affiliates build a positive reputation and maintain a strong relationship with their audience.
5. Building creative assets
Lastly, to show the content creation capabilities of ChatGPT we asked it to write us a copy for a product landing page, before offering prompts on how we can adjust and adapt the content as needed.
Question 1: Please write a 100-word advertorial about weight loss pills for a landing page. Looking to shed those extra pounds quickly and easily? Our weight loss pills are the perfect solution! Our expertly formulated supplements use ingredients to help boost your metabolism, suppress your appetite, and promote fat burning. Say goodbye to excess weight and hello to a happier, healthier you! Order now and start your journey to a slimmer you!
Refinement 1: Make this copy funnier. Looking to lose some extra pounds? Don’t worry, we’ve got you covered! Our weight loss pills are like a personal trainer in a bottle, but without the yelling and sweat stains. Our all-natural ingredients will help you kick your metabolism into high gear and keep your cravings at bay. So go ahead and have that slice of pizza, our pills have got your back! Order now and let’s give those love handles a run for their money!
Refinement 2: Translate this into French. Vous cherchez à perdre quelques kilos en trop ? Ne vous inquiétez pas, nous avons ce qu’il vous faut ! Nos pilules de perte de poids sont comme un entraîneur personnel dans une bouteille, mais sans les cris et les traces de sueur. Nos ingrédients naturels vous aideront à stimuler votre métabolisme et à vous débarrasser de vos envies de grignoter. Alors allez-y, prenez une part de pizza, nos pilules sont là pour vous soutenir ! Commandez maintenant et mettons ces poignées d’amour au défi !
Refinement 3: Turn this copy into a newsletter. Subject: Get the Perfect Body with Our Weight Loss Pills
Dear valued customer,
Are you tired of trying to lose weight without seeing results? Our weight loss pills are here to help you achieve your dream body. Our supplements use natural ingredients to boost your metabolism, suppress your appetite, and promote fat burning, making it easier for you to shed those extra pounds.
Our weight loss pills are safe, effective, and have been proven to work. Our team of experts has carefully formulated each pill to ensure that you get the best results possible. Plus, with our easy-to-use pills, you won’t have to worry about sticking to a strict diet or exercise regimen. We believe that everyone deserves to feel confident and happy in their own skin, which is why we are committed to helping you achieve your weight loss goals.
So, what are you waiting for? Order now and start your journey to a slimmer, healthier you. We guarantee that you won’t be disappointed with the results.
So, is AI the content solution?
As we said earlier, it’s not perfect but ChatGPT and AI tools can certainly provide useful insights and streamline workflow for affiliate marketers and advertisers. At the end of the day, they still require understanding and thoughtful questioning to leverage properly leverage these AI technologies. But honestly, once you’ve wrapped your head around them, you’ll see how beneficial it is to integrate them into your existing marketing strategies.
It’s just the tip of the AI-ceberg.
While the blog post above is an incredible example of what ChatGPT can do for providing insights and copywriting, it’s really just the tip of the AI-ceberg. In this article we focused on the written content/copy. Looking for AI-produced visual creatives? Head to Flair.ai to design an ad for your specific product or adcreative.ai to generate beautiful ad creatives at scale. We’ll expand more on these possibilities in a future blog post.
*One last thing to keep in mind, Google can pick up and restrict AI generated copy, so if you’re using it for SEO purposes make sure to run the text through a paraphrasing platform, for example Quillbot.com to keep that SEO juice.
If you haven’t jumped on the AI bandwagon, it’s time.