How To Create Landing Pages That Convert For The Dating Vertical
30 August 2023
Landing pages will make or break an affiliates campaign, but too often in the dating vertical they are simply an afterthought. Old designs and formats are used over and over again, regurgitated without thought. This constant recycling of content is a surefire way to slowly sink your profits.
At Advidi we know that dating vertical isn’t just about strategies. Creating landing pages that captivate and convert is an important art form. In this vertical emotions run high and connections are sought, so how do you create a landing page that capitalizes on that?
Know Your Audience.
Before you even start designing your landing page, it’s crucial to understand your target audience. Users inside the dating vertical are in a very particular frame of mind. It’s important that you understand that. Speak their language, understand their pain points, and offer ralistic solutions that resonate with them.
A cluttered landing page can overwhelm visitors and drive them away. At Advidi we like to keep our designs clean, with plenty of space to guide users’ focus to the most important elements. The images should be the focus. They are what drives conversion when it comes to dating landing pages.
Keep Text To A Minimum.
Users in this vertical are here for 1 reason only. They are not going to read 15 lines of carefully crafted, poetic copy. Don’t overload them with text. Give the basic details in clear, easily visible and legible font. Use mostly snappy sentences and phrases that can be read at a glance.
Make It Believable.
What you are offering needs to be believable. The more realistic/achievable the offer being made is, the more likely the user is to trust the page. They have to be able to see themselves in the scenario you are offering them.
Humans are visual creatures, and in the world of dating, images play a significant role. Avoid photos that look staged or too professional and opt for authentic, relatable visuals. At Advidi we have found that images with a more ‘ameteur’ style tend to be the most effective.
Clear Call-to-Action (CTA).
The purpose of your landing page is to guide users toward a specific action. Make your CTA stands out with contrasting colors, larger fonts, and compelling text. Use action-oriented language such as “Join Now,” “Get Started,” or “Find Your Match.”
A/B Testing (Always Be Testing).
Creating an irresistible landing page is an ongoing process and we are constantly experimenting with our landing pages at Advidi. Implement A/B testing to compare different elements such as headlines, images, CTAs, and layouts. Analyze the data to see which variations perform better and optimize your page accordingly. Continuous improvement is key to achieving higher conversion rates over time.
Social Proof and Testimonials.
People are more likely to trust a platform that others have had success with. Incorporate social proof through testimonials or reviews. These could take the form of anything from 5 star reviews to images of previous users’ experiences. This will go a long way to building credibility and convincing hesitant visitors to take the leap.
Create a Sense of Urgency.
Limited-time offers and urgency can push users to take action sooner rather than later. Incorporate phrases like “Limited Time Offer,” “Exclusive Deal,” or “Join Now for a Special Discount.” Countdown timers or banners indicating when the offer will expire can also create a sense of urgency and encourage immediate action.
In today’s mobile-centric world, your landing page must be optimized for mobile devices. A responsive design ensures that your page looks and functions seamlessly across various screen sizes. Test the mobile version thoroughly to ensure that all elements are easily accessible and visually appealing.
There Is No Fool Proof Formula.
Often in the dating world it can be the landing page you least expect that has the best performance. And likewise, a landing page you thought was a winner can perform poorly. That’s the world of an affiliate marketer in dating, but don’t let it dissuade your creativity. Constantly be trying new things. It’s very tempting to stick to landing page design that you know has a history of success, but to stay on top you need to innovate.
Crafting irresistible landing pages in the dating vertical requires a deep understanding of your audience’s desires and pain points. By combining compelling visuals, persuasive, simple copy, and a believable offer, you can create landing pages that not only captivate but also convert.
Remember, being successful in the dating vertical is all about forging connections. It’s about identifying what emotions the user is experiencing and wants to experience. Your landing page should match their journey – from the initial attraction to the final commitment. Embrace these strategies, stay attuned to industry trends, identify the top markets and watch your dating affiliate marketing endeavours flourish.